Web analytics is a tool used to measure, collect and analyze internet data. Today’s analytics do more than just tally up how many visitors come to your website each month. Analytics can tell you where your visitors go, how long they stay there, and whether or not they complete the sale, sign up or achieve whatever conversion goal you have …
Web Genius Summit
As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead …
Getting Customer Feedback
What kind of products, services, or information does your customer want? Are you regularly asking them? Sometimes getting your customers and prospects to open up about what they want is difficult at best. You call them up and they haven’t thought about it, so you don’t get good information. Or you send them a survey in the mail, it sits …
Contact Info, Where?
I just went to a website and became very frustrated so I need to share this tip with you today. Here is the tip: put contact information in your calls-to-action within the text of your website! For example, if one of your paragraphs ends with “pick up the phone and call us right now” then you should make absolutely sure …
Tools for Website Planning
As you are putting together your 2009 website plan you need to consider how you are going to make your website even more useful to visitors. Here are some questions to ask and some tips to help you plan. First, write a plan for how you are going to have visitors move through your site. Actually map it out or …
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