Social media is a hot topic these days. Should your business be using Facebook, Twitter, or LinkedIn? We get asked about this a lot. Last week I had the chance to interview Lewis Howes and Sean Malarkey. Lewis is a LinkedIn expert and has co-authored a LinkedIn Success book on the subject. Sean is a Twitter expert. He got his experience …
SEO & Google
Google strives for searcher loyalty. When you do a search, their algorithms sort the millions of potential results into an order and present them to you one page at a time. Their algorithms determine the display based on what they can glean from the available websites. You’ve probably discovered that sometimes the results are great, and sometimes the results stink. …
User Experience
“I just love your company’s website!” – When was the last time someone said this to you? If you haven’t heard this in a while or even worse, ever, perhaps it is time to think about updating your site. Even a few changes can really help give your website a new feel and increase interest among potential customers. Knowing what …
Tools for Website Planning
As you are putting together your 2009 website plan you need to consider how you are going to make your website even more useful to visitors. Here are some questions to ask and some tips to help you plan. First, write a plan for how you are going to have visitors move through your site. Actually map it out or …