As you are putting together your 2009 website plan you need to consider how you are going to make your website even more useful to visitors. Here are some questions to ask and some tips to help you plan.
First, write a plan for how you are going to have visitors move through your site. Actually map it out or walk through it yourself and see how effective your current site really is. Next, determine what the navigation buttons should say and where they should lead to.
The most important element of making a website useful is to figure out how you are going to get someone to take an action on your site. You need to make it as easy as possible.
2009 websites must be interactive! How are you going to communicate with your visitors?
For more details and ideas, we recommend the book Call to Action by Bryan & Jeffrey Eisenberg. They give real examples that you can use for your site.
As always, if you find this type of thing technically overwhelming, just give us a call and we will be happy to meet with you and help you plan.