Online Marketing: What You Need to Know to Start

Robert HoldemanWeb Marketing, Website Conversion, Website Traffic

A good website will work for you, presenting your image and marketing message to potential customers. An effective website will enhance your marketing strategy and be of benefit to your company’s growth and operation. Regardless of how simple or complex your needs, Comstar works with you to define an internet marketing strategy that integrates with your total marketing efforts. Developing …

Marketing Starts and Ends With Statistics (Are You Getting the Traffic You Think You Are?)

Robert HoldemanWeb Marketing, Website Conversion, Website Traffic

To understand how your website fits into your overall marketing efforts you need to understand how people are finding and using your website. Comstar offers a comprehensive web statistics package that pulls from our own web server log files and can provide you with the information you need. Success on the web means getting people to do what you want …

Why Black Hat SEO is a bad choice

Joseph ComoWebsite Conversion, Website Tips, Website Traffic

I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …

Organic Search Engine Optimization by Comstar: The Keystone of Internet Marketing

Robert HoldemanShameless Self Promotion, Web Marketing, Website Conversion, Website Traffic

Search Engine Optimization, or SEO, is the first step to getting internet traffic to your website. This is a process which modifies your site to include the best-practice components that will make your site more visible to the various search engines. Search engines constantly change their rules trying to produce better and better results. While this improves the searcher’s experience …

Using the Power of Natural Language in Calls-to-Action

Joseph ComoShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic, Website Trends

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc.  You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …