Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
Preparing for Your Website Upgrade
So, it’s time to upgrade your website software. What’s next? Start by opening your favorite browser and go through your website, page-by-page, making good notes about anything that may not be displaying or working correctly. You may find that the site’s graphics won’t look right or some elements of your content may overlap one another. Test all the functional elements …
Web Genius Summit – volume 1
The Web Genius Summit has just concluded the first set of 12 interviews. You can read about the first six sessions in the previous post at Web Genius Summit Update. This current post will give a recap of the final six interviews of volume 1… The second half of the series kicked off with Erik Stafford. Erik is an internationally …
Web Genius Summit Update
Now that we’re half way through the first set of guest experts on the Web Genius Summit, I would like to take a few minutes to summarize what you may have missed. In case you’re not familiar with the Web Genius Summit, let me first give you a brief description… I am interviewing business and internet geniuses for 60 minutes …
Powerful Newsletter Subjects
Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines. Now even more specifically the poster for the movie Alien. I’ll describe it in case you don’t know what it looks like… It’s …