Online Contact Forms Can Spell L-E-A-D-S or S-P-A-M (or even S-C-A-M)

Robert HoldemanAlerts, Internet Safety, Website Traffic

One of the best means of getting leads from your website is an online form that can be completed by visitors who want to take you up on what your website offers or find out more about your business. As lead generation goes, those that come from a well-conceived online form are typically pretty solid, providing the information your sales …

Mobile-Friendly Means More Website Traffic on Mobile Devices

Robert HoldemanWebsite Tools

Since Google announced Mobile-geddon in April of this year we’ve been keeping our eye on some of the clients’ website traffic whose SEO programs we manage at Comstar.  Some of them have already made the move to a responsive, mobile-friendly website design, while others have not. Six months ago Google let the world know that it was going to reward …

Why Black Hat SEO is a bad choice

Joseph ComoWebsite Conversion, Website Tips, Website Traffic

I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …

Google Doesn’t Care About Keywords, Why Should You?

Robert HoldemanWebsite Tips, Website Traffic

You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags.  While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …

Magnetize Your Website With a Dedicated Landing Page

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …