Social media marketing is all the rage and yet it appears to be here to stay. Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing. Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true …
Salesforce buys Buddy Media for $700 Million
The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week. With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …
Cross-Marketing Using Social Media
Your social media marketing strategy should make use of all your social media tools, all working together. Tip #1: Connect your company’s Twitter account to its Facebook account so that tweets will appear as status updates there. This is very efficient because you Tweet and update your Facebook fans at the same time! Tip #2: Connect your company’s LinkedIn profile to …
Seek Employees Using Social Media
In increasing numbers, companies are using Facebook, LinkedIn, and Twitter to recruit new employees. Businesses use social media as a source to find qualified candidates and as a way to investigate applicants they are considering hiring. Recruiting from social media is a new venture for many companies. That means they are still in the experimenting phase and there are no …
Don’t Forget to Respond!
Sitting at your computer, you bring up your blog and see that something is different…what’s that? It’s a comment! Someone has commented on your post! Now what? Well, you should reply back. While this seems like a no-brainer, it is very important to remember to do so. Responding to comments shows that you care about your readers and what they …