Salesforce buys Buddy Media for $700 Million

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …

Cross-Marketing Using Social Media

Your social media marketing strategy should make use of all your social media tools, all working together.  Tip #1:  Connect your company’s Twitter account to its Facebook account so that tweets will appear as status updates there. This is very efficient because you Tweet and update your Facebook fans at the same time! Tip #2:  Connect your company’s LinkedIn profile to …