Web analytics is a tool used to measure, collect and analyze internet data. Today’s analytics do more than just tally up how many visitors come to your website each month. Analytics can tell you where your visitors go, how long they stay there, and whether or not they complete the sale, sign up or achieve whatever conversion goal you have …
Mobile Devices and Tablets Drive 7% of Total U.S. Digital Traffic
A recent report from comScore,Inc. called “Digital Omnivores”, revealed that nearly 7% of digital traffic in the U.S. is driven by smartphones, tablets and other mobile devices. The report says that digital media consumption is exploding and the impact on online visitation is tremendous! The term “digital omnivore” is defined by the report as “a consumer who accesses content through …
Web Genius Summit – volume 1
The Web Genius Summit has just concluded the first set of 12 interviews. You can read about the first six sessions in the previous post at Web Genius Summit Update. This current post will give a recap of the final six interviews of volume 1… The second half of the series kicked off with Erik Stafford. Erik is an internationally …
When is a Website Done?
Let’s say you’re going to get a brand new website. You might decide to create it yourself, hire your nephew, or have it built by a professional firm. (I know which of those three you should choose, but that’s for a different article.) Regardless of your choice, when will the website be done? On the due date, before the due …
Tools for Website Planning
As you are putting together your 2009 website plan you need to consider how you are going to make your website even more useful to visitors. Here are some questions to ask and some tips to help you plan. First, write a plan for how you are going to have visitors move through your site. Actually map it out or …