Time to Evaluate Your Web Presence?

Robert HoldemanWebsite Tips, Website Tools, Website Traffic

It’s nearly 2016.  Do you know where your website is?  No, really, do you know where it is hosted?  Do you know where your domain registration is or when it expires or who will get notified about it?  Do you know where your dns is hosted?  Or your email?  They may not be all in the same place, but it …

Why Black Hat SEO is a bad choice

Joseph ComoWebsite Conversion, Website Tips, Website Traffic

I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …

The Dislike Button: Social Nightmare or Marketing Dream

Joseph ComoWebsite Conversion, Website Traffic, Website Trends

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …

Google Doesn’t Care About Keywords, Why Should You?

Robert HoldemanWebsite Tips, Website Traffic

You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags.  While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …

Magnetize Your Website With a Dedicated Landing Page

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …