Common SEO Mistakes You Don’t Want to Make

Search Engine Optimization (SEO) is essential in getting traffic driven to your site.  When optimizing your site, there are several common mistakes that too many people tend to make.  It is important to become aware of what these mistakes are, so that you don’t make them too! Search engine spiders have trouble reading flash and cannot read javascript at all.  …

Powerful Newsletter Subjects

Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines.  Now even more specifically the poster for the movie Alien.  I’ll describe it in case you don’t know what it looks like… It’s …

Web Genius Summit

As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead …

The Perils of Ignoring Social Media

So, you don’t think that YouTube, Facebook, MySpace, Twitter, or any of the other social media web tools are beneficial to your business?  Fair enough.  Every business has to evaluate these tools for themselves and if they can’t find a way to use them to further their business goals or if they aren’t willing to commit the time and resources …

Drive Traffic with Your Corporate Blog

“Why don’t I get good website traffic?” “Is something wrong with my website?” “Do I have to spend more money?” “Is there something I can do that won’t cost much?” “I know that if people actually got to our website, it would sell for us.” Maybe you’ve had some of these thoughts regarding the poor performance of your own website.  …

List Building Club – Review

Whether your business is online or offline, virtual or brick and mortar, one of your biggest assets is your customer and prospect list.  Don’t get me wrong, simply having a list does not create value.  Copying names out of a phone book doesn’t create value.  Buying a list from a list broker doesn’t create value. Having a list of people …