Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
Benefits of Advertising Online
Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want. Advertising in this way means more realistic …
Going Mobile
The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise. In fact, 1 out of every 5 Americans use the mobile web every day! With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website? If you answered yes, way to go! If you are skeptical on whether …