Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
What Are People Saying About Your Company?
There are ways to find out what people are saying about your company, your products and your advertising. Tip #1: Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email. Let’s say, for example, you want to track your company name or product. Anytime they …
Social Media Marketing With Yelp and Foursquare
Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004. The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area. You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …
Benefits of Advertising Online
Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want. Advertising in this way means more realistic …
Going Mobile
The use of BlackBerrys, smartphones, and other mobile devices with internet service is on the rise. In fact, 1 out of every 5 Americans use the mobile web every day! With that knowledge, don’t you think it is wise to have a mobile-compatible version of your website? If you answered yes, way to go! If you are skeptical on whether …