I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …
Google Doesn’t Care About Keywords, Why Should You?
You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags. While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …
What Are People Saying About Your Company?
There are ways to find out what people are saying about your company, your products and your advertising. Tip #1: Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email. Let’s say, for example, you want to track your company name or product. Anytime they …
The Key is in Your Keywords – Part 2
You are all set with your list of keywords and are ready to add them to your site – but where should you put them to ensure that search engine spiders see them? Once you figure this out, how often should each word or phrase appear? There are several key places to make sure you have your keywords. The first …
The Key is in Your Keywords – Part 1
Do you know what keywords you should include in your website? Also, do you know where to place your keywords, and how frequently to use them? Knowing what keywords work best for your website, along with good placement and frequency of occurrence, are what gets your website noticed by search engines. In Part 1 of “The Key is in Your …
The 101 on Meta Tags
What meta tags do you have on your website? While they are not as highly valued as they used to be, meta tags can still gain you some recognition by search engines. Meta tags are HTML codes that you insert into a header on a page of your website, right after the title tag (this is done in your site’s …
Proper Page Titles
I’m sure you have heard that each page of your website should be properly named. What exactly does that mean? Well a proper title means that it contains keywords and relevant information that describe the content of the page. That is very important so I will say it again, it must describe the content of THAT page. Proper titles also …