Whether your business is online or offline, virtual or brick and mortar, one of your biggest assets is your customer and prospect list. Don’t get me wrong, simply having a list does not create value. Copying names out of a phone book doesn’t create value. Buying a list from a list broker doesn’t create value. Having a list of people …
Start a Business Blog
It seems that there is a lot of talk about blogs these days. Like many other topics in the internet realm, the buzz changes over time. In the beginning of this phase, the blog was seen as a way for people to express themselves. This gave them an opportunity to stroke their own egos whether or not anyone else was …
Marketing in this Economy
Why in this economy when you need sales the most would you cut your marketing? Why ignore your website? Now is the time to grab market share when your competition has stopped their marketing. When every penny counts, you need to make smart marketing decisions. Think about it – if you spend money on an ad in a magazine, do …