Just this past week I went to a website that is well-known in its niche industry, comes up #1 on Google search engine results page, and offers fantastic items for sale, with a customized eCommerce approach that seems designed circa 1955. OK, you caught me… no internet in 1955, so it must have been near the end of the last Century. …
The Evolution of Online Stores, Part Two
As eCommerce and online sales revenues have grown over the past 15 years, so have the tools to develop, stock, and maintain an online store. Where once all online stores were developed as custom sites that had to be maintained by your web designer, today the most successful stores start with a full-featured eCommerce engine that is then customized by …
The Evolution of Online Stores, Part One
It was only about 15 years ago that most of us were wondering how anyone could make money with this new internet thing. The slow speed of dial-up access kept a regulator on the numbers of web users and what could be done online. But there were many who tried and some who were successful, surviving the “dot.com” bust of …
When is a Website Done?
Let’s say you’re going to get a brand new website. You might decide to create it yourself, hire your nephew, or have it built by a professional firm. (I know which of those three you should choose, but that’s for a different article.) Regardless of your choice, when will the website be done? On the due date, before the due …
Contact Info, Where?
I just went to a website and became very frustrated so I need to share this tip with you today. Here is the tip: put contact information in your calls-to-action within the text of your website! For example, if one of your paragraphs ends with “pick up the phone and call us right now” then you should make absolutely sure …
How to Convert Site Visitors
If your site covers all of your visitor’s wants, they will be more willing to take the action that you desire. A recent study found that the following techniques listed below will increase the chances of your visitor taking the action that you desire. 1. Show the visitor what you can do for them. 2. Get to the point right …
Improve Your Site Traffic and Conversion
What does it take to increase your online success? Traffic to your site? Sure, that’s part of it. But it doesn’t guarantee success. What if your site sucks? You could get more traffic than any other site in the world, but if the site doesn’t convert it’s not doing you any good! OK, then it must be conversion. Well, that’s …