A landing page is a great tool and focal point for your online marketing efforts. Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed. Perhaps your landing page copy needs tweaking or the addition of a photo …
Building Traffic to Your Landing Page
There are probably a dozen distinct actions you can take to get people to visit a landing page, but the foremost of these is to be found at the top of the major search engine results pages (SERPs). You probably already know that Google is the “gold standard” when it comes to being found on the internet and that being …
Magnetize Your Website With a Dedicated Landing Page
Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
What Businesses Can Most Benefit From a Responsive Website?
Generally speaking, any business website can benefit from responsive web design (RWD) because Google likes RWD. Internet 101: If Google likes it, you do too! 2013 was declared “the year of responsive web design” in our industry, yet not that many websites were found to be responsive at the end of the year. Experts are predicting that most websites will …