Marketing Your Business Online

Robert HoldemanWeb Marketing, Website Traffic

A good website will work for you, presenting your image and marketing message to potential customers. An effective website will enhance your marketing strategy and be of benefit to your company’s growth and operation. Regardless of how simple or complex your needs, Comstar works with you to define an internet marketing strategy that integrates with your total marketing efforts. Developing …

The Dislike Button: Social Nightmare or Marketing Dream

Joseph ComoWebsite Conversion, Website Traffic, Website Trends

  The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …

Google Doesn’t Care About Keywords, Why Should You?

Robert HoldemanWebsite Tips, Website Traffic

You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags.  While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …

Leads, Conversions & Sales From My Website: Fact or Fiction?

Robert HoldemanWebsite Tools, Website Traffic

Isn’t the real question, when it comes to your company website – “does my website create income for my business”?  Well, how many leads does your website produce every month?  How many sales? Not sure?  Go ahead, take a few minutes to check on it.  It’s OK… I’ll wait. [insert theme from Jeopardy here] Now that you have a number, …