As Comstar celebrates 20 years in business, I couldn’t help but to think how far technology has come in such a short amount of time. As I started my day at the office, I sat down, grabbed my coffee and reflected my first encounter with technology. Like many kids growing up in the early 1990’s, I was remembering the good …
Marketing Starts and Ends With Statistics (Are You Getting the Traffic You Think You Are?)
To understand how your website fits into your overall marketing efforts you need to understand how people are finding and using your website. Comstar offers a comprehensive web statistics package that pulls from our own web server log files and can provide you with the information you need. Success on the web means getting people to do what you want …
Why Black Hat SEO is a bad choice
I learned long ago that the web development world is really the ‘wild west’ of the 21st century. It can be a fun place to build and design but it is also filled with the good the bad and the ugly. Web professionals that develop online assists for companies are in an environment of constant change. Here at Comstar, we …
Organic Search Engine Optimization by Comstar: The Keystone of Internet Marketing
Search Engine Optimization, or SEO, is the first step to getting internet traffic to your website. This is a process which modifies your site to include the best-practice components that will make your site more visible to the various search engines. Search engines constantly change their rules trying to produce better and better results. While this improves the searcher’s experience …
Using the Power of Natural Language in Calls-to-Action
Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc. You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. …