One of the ways in which the Internet Black Hats (bad guys) attack unsuspecting victims is through a type of attack called Phishing. In a typical phishing attack, the victim receives an email message that appears to come from a legitimate source such as their bank, PayPal, Amazon, or Facebook. The message often looks exactly like a real message from one of …
The Perils of Ignoring Social Media
So, you don’t think that YouTube, Facebook, MySpace, Twitter, or any of the other social media web tools are beneficial to your business? Fair enough. Every business has to evaluate these tools for themselves and if they can’t find a way to use them to further their business goals or if they aren’t willing to commit the time and resources …
Contact Info, Where?
I just went to a website and became very frustrated so I need to share this tip with you today. Here is the tip: put contact information in your calls-to-action within the text of your website! For example, if one of your paragraphs ends with “pick up the phone and call us right now” then you should make absolutely sure …
Writing Titles for Your Web Pages
Take a close look at the page titles on your website. To do this you need to examine the order of your words within the title. While your title may contain relevant information and keywords it may not be laid out in the best manner. The rule to follow is that the most relevant information should go first in a …
How to Convert Site Visitors
If your site covers all of your visitor’s wants, they will be more willing to take the action that you desire. A recent study found that the following techniques listed below will increase the chances of your visitor taking the action that you desire. 1. Show the visitor what you can do for them. 2. Get to the point right …