Take a close look at the page titles on your website. To do this you need to examine the order of your words within the title. While your title may contain relevant information and keywords it may not be laid out in the best manner. The rule to follow is that the most relevant information should go first in a …
You vs We
Many companies make the mistake of writing in a way of “we do this” and “we do that.” Nothing turns a visitor off more than that. Think more “you” and less “we”. Let’s look at an example. Imagine you are heading to a website to read about a certain type of oranges for sale. Here is what the website says …