The navigation of your website is only useful if the visitor finds the correct word to click on for the information they are looking for. Is your navigation successful at this? Make sure that the words you are using on the navigation buttons are terms that your visitors would use (no industry jargon). Some websites try to come up with …
Same Photo = Boring
Imagine walking into a clothing store and having every manikin in each department wearing the exact same thing. How boring and strange. You would probably be asking yourself why they weren’t showing you anything new. This same concept applies to your website. It is best to use multiple photos throughout your site. Think about it – if a visitor is …
You vs We
Many companies make the mistake of writing in a way of “we do this” and “we do that.” Nothing turns a visitor off more than that. Think more “you” and less “we”. Let’s look at an example. Imagine you are heading to a website to read about a certain type of oranges for sale. Here is what the website says …
One Font Type
Is font important on a website? Yes! The font is an important element in creating a visitor-oriented homepage. You’ve heard me mention visitor-oriented homepage before right? Here are some “rules” about font – Make sure that you are using only one font type throughout the page. This is very important so that the eye follows along properly from paragraph to …
Get Your Website Evaluated
Has your website been evaluated recently? Website Evaluations are designed to make you aware of key strengths and weaknesses on your website. It could even help you determine if your current site has the potential to make you money. At Comstar, we offer Evaluations that include: Professional examination of 5 main areas of your current site: Design, Photos, Navigation, Search …