You have probably heard talk of website conversion. It may sound intimidating, but it really isn’t. Website conversion is simply the comparison of the number of people who visit your site with the number of people that take the action you want them to take. When discussing and determining your conversion rate, there are a few things that you need …
Quick and Easy Website Improvements
Everyone wants their website to be the best of the best. Many people try to achieve this through the use of bright colors and animated graphics. The truth is, all of that is distracting – it doesn’t get you business. A successful website that generates business is one that is easy to read and look at, and simple to use. …
Make Your Website an “Oreo Cookie”
I recently finished reading a book by Dan Furman, “Do The Web Write.” In it, Furman talked about being an “Oreo.” I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point. I would like to share this point with you. In his book, Furman stated …
Web Genius Summit – volume 1
The Web Genius Summit has just concluded the first set of 12 interviews. You can read about the first six sessions in the previous post at Web Genius Summit Update. This current post will give a recap of the final six interviews of volume 1… The second half of the series kicked off with Erik Stafford. Erik is an internationally …
Web Genius Summit Update
Now that we’re half way through the first set of guest experts on the Web Genius Summit, I would like to take a few minutes to summarize what you may have missed. In case you’re not familiar with the Web Genius Summit, let me first give you a brief description… I am interviewing business and internet geniuses for 60 minutes …