There are probably a dozen distinct actions you can take to get people to visit a landing page, but the foremost of these is to be found at the top of the major search engine results pages (SERPs). You probably already know that Google is the “gold standard” when it comes to being found on the internet and that being …
Magnetize Your Website With a Dedicated Landing Page
Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that …
How a Dashboard Can Help Connect You and Your Customers
Odds are, if your business is like ours, your customers don’t realize everything you do for them. It’s certainly true for some of the little things you do every day, but it can sometimes even be true when you go above and beyond the call of duty, when you go the extra mile. So, just how do you forge that …
Legal Risks to Using Social Media
It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy. It’s a good idea to take the follow under consideration when promoting your company through social media. #1. Intellectual property Be careful about using content created by others. It’s OK to comment …
5 Myths of Social Media Marketing
Social media marketing is all the rage and yet it appears to be here to stay. Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing. Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true …