Cross-Marketing Using Social Media

Your social media marketing strategy should make use of all your social media tools, all working together.  Tip #1:  Connect your company’s Twitter account to its Facebook account so that tweets will appear as status updates there. This is very efficient because you Tweet and update your Facebook fans at the same time! Tip #2:  Connect your company’s LinkedIn profile to …

Social Media Marketing With Yelp and Foursquare

Yelp is a mobile social media application that connects people with local businesses. Yelp was founded in 2004.  The app is used to help people find businesses like hair stylists, restaurants, and mechanics located in their immediate area.  You can access Yelp via mobile devices like iPhones, Tablets, BlackBerry, and more. Yelp had approximately 66 million monthly unique visitors by the end …

Benefits of Advertising Online

Online advertising can be one of your most powerful low-cost marketing tools! When you advertise online, your message is out there 24 hours a day, 7 days a week. Online marketing tools vary from banner and pay-per-click ads, to auto-responder and email blasts. Pay- Per- Click (PPC) ads target the traffic you want.  Advertising in this way means more realistic …

Mobile Devices and Tablets Drive 7% of Total U.S. Digital Traffic

A recent report from comScore,Inc. called “Digital Omnivores”, revealed that nearly 7% of digital traffic in the U.S. is driven by smartphones, tablets and other mobile devices.  The report says that digital media consumption is exploding and the impact on online visitation is tremendous! The term “digital omnivore” is defined by the report as “a consumer who accesses content through …

Common SEO Mistakes You Don’t Want to Make

Search Engine Optimization (SEO) is essential in getting traffic driven to your site.  When optimizing your site, there are several common mistakes that too many people tend to make.  It is important to become aware of what these mistakes are, so that you don’t make them too! Search engine spiders have trouble reading flash and cannot read javascript at all.  …