Magnetize Your Website With a Dedicated Landing Page

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …

Legal Risks to Using Social Media

It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy.  It’s a good idea to take the follow under consideration when promoting your company through social media.   #1. Intellectual property   Be careful about using content created by others. It’s OK to comment …

Salesforce buys Buddy Media for $700 Million

The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week.  With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …

Social Media Brings Back Discontinued Favorites

Just when you find the perfect moisturizer or the ideal shampoo it gets discontinued.  Right? Perhaps you spent a lot of time searching for just the right product only to have it disappear from the shelves never to return.  Sure you complained, but that did little to get the manufacturers attention.  Now, thanks to social media like Facebook and Twitter, consumers are fighting back and …

Website Copywriting Tips

Internet users prefer to scan websites in order to find useful information as quick as they can.  They don’t want to take the time to read lots of material.  Copywriters need to keep this in mind when writing for the web. Successful web writing needs to be short, objective, and to the point. Brief and to the point A general …

What Are People Saying About Your Company?

There are ways to find out what people are saying about your company, your products and your advertising. Tip #1:  Set up to receive Google Alerts. Google Alerts crawl the internet for any reference to a topic you are tracking and will alert you in an email.  Let’s say, for example, you want to track your company name or product.  Anytime they …