You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags. While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …
Leads, Conversions & Sales From My Website: Fact or Fiction?
Isn’t the real question, when it comes to your company website – “does my website create income for my business”? Well, how many leads does your website produce every month? How many sales? Not sure? Go ahead, take a few minutes to check on it. It’s OK… I’ll wait. [insert theme from Jeopardy here] Now that you have a number, …
Squeeze Your Web Presence to Get More Out of It!
While I was squeezing some fresh orange juice the other day it struck me that if I could just squeeze a website, the way you can juice an orange, and gets leads to drip out, I could rule the world. Then I realized, world domination aside, that there is no “one ring to rule them all” when it comes to …
Your Landing Page One and Done? Not So Fast!
A landing page is a great tool and focal point for your online marketing efforts. Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed. Perhaps your landing page copy needs tweaking or the addition of a photo …
Measuring Traffic and the Success of a Landing Page
With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business. But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more …