Your Landing Page One and Done? Not So Fast!

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic

A landing page is a great tool and focal point for your online marketing efforts.  Once you setup and monitor meaningful metrics for your landing page, don’t be afraid to make changes and then measure the results of those changes. Sometimes changing the on-page content is needed.  Perhaps your landing page copy needs tweaking or the addition of a photo …

Measuring Traffic and the Success of a Landing Page

Robert HoldemanWebsite Conversion, Website Tools, Website Traffic

With a landing page created and a strategy for driving traffic to it deployed, you are now ready to receive visitors looking for what your landing page offers and convert them into leads for your business.  But, how do you know if it’s working? You can go with the wet-finger-in-the-wind approach and “feel” it’s working when you start getting more …

Building Traffic to Your Landing Page

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tools, Website Traffic

There are probably a dozen distinct actions you can take to get people to visit a landing page, but the foremost of these is to be found at the top of the major search engine results pages (SERPs).  You probably already know that Google is the “gold standard” when it comes to being found on the internet and that being …

Magnetize Your Website With a Dedicated Landing Page

Robert HoldemanShameless Self Promotion, Website Conversion, Website Tips, Website Tools, Website Traffic

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website.  It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you.  It does this by being focused on one idea, service, product, or even geographic area so that …