I’d like to take a few minutes to answer some questions about blogs. I received a number of questions since my post on blogs as well as to a blog-related email we recently sent out to our contact list. 1. “Jeff, haven’t you previously said that blogs are not for serious business?” Well, yes I did. I even mentioned that …
Improve Your Site Traffic and Conversion
What does it take to increase your online success? Traffic to your site? Sure, that’s part of it. But it doesn’t guarantee success. What if your site sucks? You could get more traffic than any other site in the world, but if the site doesn’t convert it’s not doing you any good! OK, then it must be conversion. Well, that’s …
Start a Business Blog
It seems that there is a lot of talk about blogs these days. Like many other topics in the internet realm, the buzz changes over time. In the beginning of this phase, the blog was seen as a way for people to express themselves. This gave them an opportunity to stroke their own egos whether or not anyone else was …
No Industry Jargon!
The navigation of your website is only useful if the visitor finds the correct word to click on for the information they are looking for. Is your navigation successful at this? Make sure that the words you are using on the navigation buttons are terms that your visitors would use (no industry jargon). Some websites try to come up with …
Same Photo = Boring
Imagine walking into a clothing store and having every manikin in each department wearing the exact same thing. How boring and strange. You would probably be asking yourself why they weren’t showing you anything new. This same concept applies to your website. It is best to use multiple photos throughout your site. Think about it – if a visitor is …