Imagine walking into a clothing store and having every manikin in each department wearing the exact same thing. How boring and strange. You would probably be asking yourself why they weren’t showing you anything new.
This same concept applies to your website. It is best to use multiple photos throughout your site. Think about it – if a visitor is taking the time to click from page to page of your site, they are obviously looking to learn more. So why keep showing them the same image over and over?
This is not going to make a great impression, instead it could give off a negative impression such as you do not offer a large supply of product or that you were too lazy to go out and get other photos for your site.
So spice your site up a little bit! You’ll keep more visitors longer.