Your website should be a powerful business, marketing, and customer relationship tool that guides visitors through a wealth of information in an organized fashion. When you consider your website design, begin with a look at your strategic objectives. Focus those efforts to produce a site, unique to your business, which will be a true business asset. If this is your …
The Dislike Button: Social Nightmare or Marketing Dream
The Facebook ‘dislike’ button has been a long time request by many fans of social media. Some think that the dislike button will be toxic to our relationships. Others fear it will be abused, leading to to bullying and fostering of further negativity. “It seems that we have been become so fragile that any sign of negativity — even …
Google Doesn’t Care About Keywords, Why Should You?
You may have heard something similar to “Google places very little value on meta tag keywords now” and many successful websites don’t even have keyword meta tags. While this is true, for the most part, keywords are still the most valuable tool you have in bringing search engine recognition and good rankings to your website. While Google and other major …
3 Ideas to stay safe and secure on the web.
The internet can be an amazing place to discover our own world. Who would have had a thought 20-30 years ago we would be able to shop, bank, run a business and even find a Saturday night date…let alone thinking this all could be done from a phone. Crazy thought huh? With so much luxury and opportunity at our own …
Leads, Conversions & Sales From My Website: Fact or Fiction?
Isn’t the real question, when it comes to your company website – “does my website create income for my business”? Well, how many leads does your website produce every month? How many sales? Not sure? Go ahead, take a few minutes to check on it. It’s OK… I’ll wait. [insert theme from Jeopardy here] Now that you have a number, …