Google strives for searcher loyalty. When you do a search, their algorithms sort the millions of potential results into an order and present them to you one page at a time. Their algorithms determine the display based on what they can glean from the available websites.
You’ve probably discovered that sometimes the results are great, and sometimes the results stink.
What does this mean to you if you have a website? Of course you think your site is the best site for the searcher. Now you have to convince Google.
That defines the importance of Search Engine Optimization (SEO). That’s the process which helps Google determine what your site is all about.
Google is continually changing their algorithms so to do a successful job at SEO, you must read and work to get an understanding of how to get your site listed.
Now if you have the time and would like to try optimizing your site yourself, we recommend the book Search Engine Optimization for Dummies. Taking on this responsibility yourself means that you need to continually monitor the results.
That being said, one of our most important services is SEO for our clients. Some people read the above book to get an understanding of what goes on but then they don’t have the time to keep up with Google’s changes or constantly tweak their site to improve positions. That is where we come into play.
If you just don’t have the time to properly optimize your website but need a higher ranking with Google, take a closer look at our Search Engine Information.