“I just love your company’s website!” – When was the last time someone said this to you?
If you haven’t heard this in a while or even worse, ever, perhaps it is time to think about updating your site. Even a few changes can really help give your website a new feel and increase interest among potential customers.
Knowing what the user experience is like on your site and understanding what the user wants is critical to success. If you are unsure of your website’s user experience, go to your site and put to test the 5 second rule. This means that within 5 seconds you need to be able to determine: who the company is, what exactly it is that they do, and why someone should choose them over the competition. 5 seconds is all visitors will give a website to learn this information.
The goal with answering these questions very fast is that you don’t want to make site users think. The information needs to be clearly displayed. Make finding information as simple as possible.
For more tips on how to make your site more usable, I would recommend reading the book Don’t Make Me Think by Steve Krug. This book has real life examples that you can actually apply to your website.
Make your site more usable and prospects who visit your site will be happier. This means more visitors taking the actions you desire!