I recently finished reading a book by Dan Furman, “Do The Web Write.” In it, Furman talked about being an “Oreo.” I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point. I would like to share this point with you. In his book, Furman stated …
The Key is in Your Keywords – Part 2
You are all set with your list of keywords and are ready to add them to your site – but where should you put them to ensure that search engine spiders see them? Once you figure this out, how often should each word or phrase appear? There are several key places to make sure you have your keywords. The first …
The Key is in Your Keywords – Part 1
Do you know what keywords you should include in your website? Also, do you know where to place your keywords, and how frequently to use them? Knowing what keywords work best for your website, along with good placement and frequency of occurrence, are what gets your website noticed by search engines. In Part 1 of “The Key is in Your …
The 101 on Meta Tags
What meta tags do you have on your website? While they are not as highly valued as they used to be, meta tags can still gain you some recognition by search engines. Meta tags are HTML codes that you insert into a header on a page of your website, right after the title tag (this is done in your site’s …
Don’t Forget to Respond!
Sitting at your computer, you bring up your blog and see that something is different…what’s that? It’s a comment! Someone has commented on your post! Now what? Well, you should reply back. While this seems like a no-brainer, it is very important to remember to do so. Responding to comments shows that you care about your readers and what they …