You have probably heard talk of website conversion. It may sound intimidating, but it really isn’t. Website conversion is simply the comparison of the number of people who visit your site with the number of people that take the action you want them to take. When discussing and determining your conversion rate, there are a few things that you need …
Preparing Your Press Release
Press releases are used to share something newsworthy about your business with the public. But there is a secret use for them as well! You can use press releases to advertise your business, create more links to your site, and have another page to show up in search engine results. Here are some aspects of press releases that every new …
Bounce Rates – Part 2
Want to lower your bounce rate? Here are some easy tips on how you can achieve this! Check to make sure that your meta tags and keywords are relevant to your site. Irrelevant words and phrases target the wrong audience, which leads to you getting a bunch of visitors who are not looking for what your site has to offer. …
Bounce Rates – Part 1
Bounce Rates are a way to gain insight on your readers’ behaviors when visiting your site. Some sites’ bounce rates are lower, and some can be quite high. Why is this? What is an ideal bounce rate to have? But most importantly, what the heck is bounce rate? A Bounce Rate (BR) is the percentage of site visitors who arrive …
The Key is in Your Keywords – Part 2
You are all set with your list of keywords and are ready to add them to your site – but where should you put them to ensure that search engine spiders see them? Once you figure this out, how often should each word or phrase appear? There are several key places to make sure you have your keywords. The first …