Many companies make the mistake of writing in a way of “we do this” and “we do that.” Nothing turns a visitor off more than that. Think more “you” and less “we”. Let’s look at an example. Imagine you are heading to a website to read about a certain type of oranges for sale. Here is what the website says …
One Font Type
Is font important on a website? Yes! The font is an important element in creating a visitor-oriented homepage. You’ve heard me mention visitor-oriented homepage before right? Here are some “rules” about font – Make sure that you are using only one font type throughout the page. This is very important so that the eye follows along properly from paragraph to …
Website Colors
Have you heard about the 5 second rule before? 5 seconds is all the time you have to make a favorable impression on your website visitor before they will decide to stay or leave. In 5 seconds the visitor must be able to determine who you are, what you do, and why they should choose you. Colors can also help …
Photo Captions & Excitement
It is common that when someone creates a scrapbook or an online gallery to show off photos that they add captions around or below the photo. Why do they do this? To help the visitor understand what they are looking at and get them excited as well. This same concept can be applied to your website too. Adding a caption …
Light Up Those Choices!
The navigation of a website is so important. One simple yet important element of navigation is to have some way to light up your navigation choices. Make sure that the navigation menu in some way highlights a selection when a visitor clicks on a choice. A few ways to accomplish this are by: having the choice become a different color, …