Have you heard about the 5 second rule before? 5 seconds is all the time you have to make a favorable impression on your website visitor before they will decide to stay or leave. In 5 seconds the visitor must be able to determine who you are, what you do, and why they should choose you. Colors can also help …
Light Up Those Choices!
The navigation of a website is so important. One simple yet important element of navigation is to have some way to light up your navigation choices. Make sure that the navigation menu in some way highlights a selection when a visitor clicks on a choice. A few ways to accomplish this are by: having the choice become a different color, …
Where is Your Contact Info?
What do you want someone to do after visiting your website? Duh, you want them to contact you. If this answer is obvious, then why do so many websites make visitors go to the “Contact Us” page to first learn about how to get a hold of them? Go check your website right now – does your site do this? …
Tip: Answer Questions First
Why do existing customers come to your site? Most likely they are trying to find an answer to their question without having to call you. This is common knowledge to many people yet their company’s websites do not answer their visitor’s questions. Does your site? Here is a simple item to add to answer customer questions. Ready for it? Here’s …
Tip: Visitor-Oriented Homepage!
The impression that your website gives off in the first five seconds to a visitor is critical. This is the amount of time that it takes for someone to decide if they will look through the rest of your site or not. For this reason, it is extremely important to have a visitor-oriented homepage. A visitor-oriented homepage means that the …