You may have seen an FAQ section included on some websites you have visited. FAQ’s are actually a really nice thing to have on your website, for various reasons. It is obviously a great place to answer repeat questions. It’s also a place to add information about your business that really doesn’t fit with any other page. FAQ pages are …
Let’s See, PPC?
PPC. Yet another acronym to shove into your brain, right? Well, this is one you will want to remember. PPC, or Pay-Per-Click, is a great way to advertise your website online. You have decided to create a PPC ad for your website that sells…drum roll…leaf blowers!! The ad itself will only take a few days to create, and then it’s …
Quick and Easy Website Improvements
Everyone wants their website to be the best of the best. Many people try to achieve this through the use of bright colors and animated graphics. The truth is, all of that is distracting – it doesn’t get you business. A successful website that generates business is one that is easy to read and look at, and simple to use. …
Make Your Website an “Oreo Cookie”
I recently finished reading a book by Dan Furman, “Do The Web Write.” In it, Furman talked about being an “Oreo.” I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point. I would like to share this point with you. In his book, Furman stated …
The Key is in Your Keywords – Part 2
You are all set with your list of keywords and are ready to add them to your site – but where should you put them to ensure that search engine spiders see them? Once you figure this out, how often should each word or phrase appear? There are several key places to make sure you have your keywords. The first …