“A good site is directed by marketers, not website designers.” This statement is very powerful and something that every business needs to take seriously. Your site is not just about a nice design and layout; your website must be aligned with your overall marketing strategy. In order to understand how your website fits into your overall marketing efforts, you need …
Who Owns Your Domain?
Domain registration can be an overwhelming task since there are so many different registration companies. A Google search alone brings up 5,740,000 results! Each company seems to offer the same service so what should you look for, and which company do you choose? The most important thing is to make sure that when you register a domain, YOU are the …
SEO Defined
What do people think about your company when they can’t find your website? With 4.9 billion internet searches being conducted every month, you need to make sure that your website is being found by prospective customers. Search Engine Optimization is just one program available to assist with your search engine ranking. Search Engine Optimization Search Engine Optimization also known as …
Writing for the Web vs Print
How did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto your site? If so, you need to know that the content on printed materials may not be effective for the web. Print media does not always translate well to the …
Wisconsin Web Design – Everything you need to know
Type “Wisconsin Web Design” into Google and you will get a huge list of results. What makes one design company different from the other? For starters, not all businesses have the customer’s best interests in mind! But how do you know if they do or do not? Simple. Have you ever called up a design company and asked “how much …