Your Overall Online Strategy

Joseph ComoWebsite Tools

“A good site is directed by marketers, not website designers.”   This statement is very powerful and something that every business needs to take seriously.  Your site is not just about a nice design and layout; your website must be aligned with your overall marketing strategy.  In order to understand how your website fits into your overall marketing efforts, you need to understand how people are using your website.

Do you have a statistics package on your website?  Having one can provide you with the information you need to understand your website visitors.  Statistics can also alert you to improve areas such as site content, navigation, design, etc.

To consider your website successful would mean that your visitors are doing exactly what you want them to do when they visit your site.  Is this true for you?  If not, what are your visitors doing instead?

Find out more about statistics.