Warning: All hosting companies are not created equal. There are so many hosting companies available to you nowadays. So how do you pick one? I wanted to remind you of three elements that you must look for when choosing a hosting company. The three elements to look for are: Uptime Reliability. Make sure that the company you are looking at …
Brand Image and the Internet
Let’s talk about how your brand is being presented on the internet. First, what is brand image? Brand image is a linkage to strong, favorable and unique associations to brand in memory. Did you know that your website can be an excellent tool to help facilitate this linkage! In order for your website to assist with this though it must …
How Do You Build Brand Awareness Online?
Your website is an excellent way to help build your brand. As you probably remember from marketing class, two ways to build brand awareness are through: brand recognition and brand recall. Brand recognition is achieved through repeated exposure to a message and images. Think about your website – does it promote the same message that your marketing materials do? Does …
Five Items to Measure Regularly
Five items you should be measuring regularly: Number of distinct visitors – be careful that you are not tracking the number of hits instead. The difference is that unique visitors are measured by their special IP address and are counted only once no matter how many times they visit your site. Number of pages viewed – knowing this information will …
How Popular is Your Site?
Have you ever wondered how popular your website is compared to all the other sites out there? What about compared to your competitors? There is a cool online tool available that you can use to find this information and I’d like to share it with you. The best part about this tool is that it is FREE to use. Using …