Five items you should be measuring regularly: Number of distinct visitors – be careful that you are not tracking the number of hits instead. The difference is that unique visitors are measured by their special IP address and are counted only once no matter how many times they visit your site. Number of pages viewed – knowing this information will …
Your Overall Online Strategy
“A good site is directed by marketers, not website designers.” This statement is very powerful and something that every business needs to take seriously. Your site is not just about a nice design and layout; your website must be aligned with your overall marketing strategy. In order to understand how your website fits into your overall marketing efforts, you need …