A question that I get from time to time is, “how can I use social media to benefit my business?” Sure Twitter, FaceBook, and LinkedIn (among others) are interesting, but are they beneficial? For business owners, entrepreneurs, sales people, and marketers is there really value in these tools? Those who use social media extensively will argue they are certainly valuable. …
Web Genius Summit – volume 1
The Web Genius Summit has just concluded the first set of 12 interviews. You can read about the first six sessions in the previous post at Web Genius Summit Update. This current post will give a recap of the final six interviews of volume 1… The second half of the series kicked off with Erik Stafford. Erik is an internationally …
Web Genius Summit Update
Now that we’re half way through the first set of guest experts on the Web Genius Summit, I would like to take a few minutes to summarize what you may have missed. In case you’re not familiar with the Web Genius Summit, let me first give you a brief description… I am interviewing business and internet geniuses for 60 minutes …
Powerful Newsletter Subjects
Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines. Now even more specifically the poster for the movie Alien. I’ll describe it in case you don’t know what it looks like… It’s …
Promoting Your Ecommerce Store
Have you put together a plan for promoting your ecommerce store? Whether you run a big business, small business, or you hold down the fort at your home office, you’ve got to have some kind of media plan which includes an email newsletter. And that newsletter must go out regularly. Many ecommerce store owners fail to send out newsletters on …