Writing for the web is very different than writing a printed document. Content on a website must quickly show the visitor what you can do for them. Think about it, how did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto …
Five Items to Measure Regularly
Five items you should be measuring regularly: Number of distinct visitors – be careful that you are not tracking the number of hits instead. The difference is that unique visitors are measured by their special IP address and are counted only once no matter how many times they visit your site. Number of pages viewed – knowing this information will …
How Popular is Your Site?
Have you ever wondered how popular your website is compared to all the other sites out there? What about compared to your competitors? There is a cool online tool available that you can use to find this information and I’d like to share it with you. The best part about this tool is that it is FREE to use. Using …
User Experience
“I just love your company’s website!” – When was the last time someone said this to you? If you haven’t heard this in a while or even worse, ever, perhaps it is time to think about updating your site. Even a few changes can really help give your website a new feel and increase interest among potential customers. Knowing what …
Your Overall Online Strategy
“A good site is directed by marketers, not website designers.” This statement is very powerful and something that every business needs to take seriously. Your site is not just about a nice design and layout; your website must be aligned with your overall marketing strategy. In order to understand how your website fits into your overall marketing efforts, you need …