I’m sure you have heard that each page of your website should be properly named. What exactly does that mean? Well a proper title means that it contains keywords and relevant information that describe the content of the page. That is very important so I will say it again, it must describe the content of THAT page. Proper titles also …
Tip: Put it in the Heading!
As you can imagine, website visitors barely read what you write. They are all about skimming a page for the information they are looking for. The easiest way to help them find what they are looking for is with page headings. It is very important that you figure out what visitors to your site are looking for and put it …
Tip: Answer Questions First
Why do existing customers come to your site? Most likely they are trying to find an answer to their question without having to call you. This is common knowledge to many people yet their company’s websites do not answer their visitor’s questions. Does your site? Here is a simple item to add to answer customer questions. Ready for it? Here’s …
Tip: Get To The Point!
When you are writing for your website, remember to get to the point ASAP! The easiest way to do this is to think like a visitor while you are writing. Ask yourself what the most important information would be to you if you came to your site for the first time. Once you are finished, go back and re-read your …
Tip: Show How You Can Help!
Writing for the web is very different than writing a printed document. Content on a website must quickly show the visitor what you can do for them. Think about it, how did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto …