When you are writing for your website, remember to get to the point ASAP!
The easiest way to do this is to think like a visitor while you are writing. Ask yourself what the most important information would be to you if you came to your site for the first time.
Once you are finished, go back and re-read your text and see if you can shorten any explanations.
Also, check the order of items in each paragraph. It may be as simple as just reversing the order of your content and putting the offer up front first.
On your homepage, 3 things to make sure you get to the point on right away:
- Your company name
- What it is exactly that you do
- Why someone should choose you over the competition
The three above points need to be answered within the first five seconds of coming to a website. Your company name should be fairly large and the logo should be clear. Next, you should be able to explain exactly what it is that you do in one sentence only. Finally, make sure you are clear about why someone should choose you over the competition. This could be as easy as showing a graphic of an award won, an important phrase that is bolded, or a short testimonial to back up your work.
Assignment: Make sure your content is short and to the point. If you are forcing visitors to use the side scroll more than three screen lengths you are in trouble!