So, you don’t think that YouTube, Facebook, MySpace, Twitter, or any of the other social media web tools are beneficial to your business? Fair enough. Every business has to evaluate these tools for themselves and if they can’t find a way to use them to further their business goals or if they aren’t willing to commit the time and resources …
Your Customer is Waiting
What is your customer waiting for? YOU! Do you want to connect with them? Of course you do! That’s what your business is all about. You need to reach out and connect with your customers (and those who want to be your customers). I talk about blogs a lot, and write about them too. They are really great for connecting …
Alexa Rank for Your Website
From time to time people ask me about their Alexa rank. Or if we’re doing positioning research for a client we may bring up their Alexa rank. If you’re not familiar with the term, an Alexa rank, is a relative ranking of the “popularity” of a website compared to all other websites, based on the traffic a website receives. Alexa …
The Evolution of Online Stores, Part Three
Just this past week I went to a website that is well-known in its niche industry, comes up #1 on Google search engine results page, and offers fantastic items for sale, with a customized eCommerce approach that seems designed circa 1955. OK, you caught me… no internet in 1955, so it must have been near the end of the last Century. …
The Evolution of Online Stores, Part Two
As eCommerce and online sales revenues have grown over the past 15 years, so have the tools to develop, stock, and maintain an online store. Where once all online stores were developed as custom sites that had to be maintained by your web designer, today the most successful stores start with a full-featured eCommerce engine that is then customized by …