From time to time people ask me about their Alexa rank. Or if we’re doing positioning research for a client we may bring up their Alexa rank. If you’re not familiar with the term, an Alexa rank, is a relative ranking of the “popularity” of a website compared to all other websites, based on the traffic a website receives. Alexa …
“Natural” Linking to Your Website?
When discussing methods of driving traffic to your website someone will undoubtedly say that you need to build “natural links” to your site. What are natural links? And is natural linking really natural? Let’s start by taking a look at what natural linking is. Basically it is linking to your site that occurs naturally. Duh, pretty straight forward. But consider …
Drive Traffic with Your Corporate Blog
“Why don’t I get good website traffic?” “Is something wrong with my website?” “Do I have to spend more money?” “Is there something I can do that won’t cost much?” “I know that if people actually got to our website, it would sell for us.” Maybe you’ve had some of these thoughts regarding the poor performance of your own website. …
Business Blog Questions
I’d like to take a few minutes to answer some questions about blogs. I received a number of questions since my post on blogs as well as to a blog-related email we recently sent out to our contact list. 1. “Jeff, haven’t you previously said that blogs are not for serious business?” Well, yes I did. I even mentioned that …
Improve Your Site Traffic and Conversion
What does it take to increase your online success? Traffic to your site? Sure, that’s part of it. But it doesn’t guarantee success. What if your site sucks? You could get more traffic than any other site in the world, but if the site doesn’t convert it’s not doing you any good! OK, then it must be conversion. Well, that’s …