Why do existing customers come to your site? Most likely they are trying to find an answer to their question without having to call you. This is common knowledge to many people yet their company’s websites do not answer their visitor’s questions. Does your site? Here is a simple item to add to answer customer questions. Ready for it? Here’s …
Tip: Get To The Point!
When you are writing for your website, remember to get to the point ASAP! The easiest way to do this is to think like a visitor while you are writing. Ask yourself what the most important information would be to you if you came to your site for the first time. Once you are finished, go back and re-read your …
How Do You Build Brand Awareness Online?
Your website is an excellent way to help build your brand. As you probably remember from marketing class, two ways to build brand awareness are through: brand recognition and brand recall. Brand recognition is achieved through repeated exposure to a message and images. Think about your website – does it promote the same message that your marketing materials do? Does …
Tip: Show How You Can Help!
Writing for the web is very different than writing a printed document. Content on a website must quickly show the visitor what you can do for them. Think about it, how did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto …
Five Items to Measure Regularly
Five items you should be measuring regularly: Number of distinct visitors – be careful that you are not tracking the number of hits instead. The difference is that unique visitors are measured by their special IP address and are counted only once no matter how many times they visit your site. Number of pages viewed – knowing this information will …