Facebook ads aren’t just good for driving sales, they can be good tools for recruiting employees. The opportunity to recruit among your target audience could attract future employees who are not easliy reached through traditional channels. Candidates Hang Out on Facebook Facebook is one of the world’s largest social networks and the site is heavily integrated into the lives of its users. Each day, 398 million …
Beware the DNS Changer Malware Virus!
Critical alert: If you haven’t yet checked your computer for the DNS Changer malware virus you should do so at www.dcwg.org, now! If your computer is infected on Monday, July 9, 2012, you could lose internet connectivity and have to perform major repairs to get things back to normal. The first thing you need to do is to check to …
Legal Risks to Using Social Media
It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy. It’s a good idea to take the follow under consideration when promoting your company through social media. #1. Intellectual property Be careful about using content created by others. It’s OK to comment …
5 Myths of Social Media Marketing
Social media marketing is all the rage and yet it appears to be here to stay. Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing. Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true …
Internet advertising revenues set a new record
Internet advertising revenues set a new record for the first quarter of 2012. $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than …