You vs We

Joseph ComoWebsite Tips

Many companies make the mistake of writing in a way of “we do this” and “we do that.”  Nothing turns a visitor off more than that.  Think more “you” and less “we”.  Let’s look at an example. Imagine you are heading to a website to read about a certain type of oranges for sale.  Here is what the website says …

Tip: Answer Questions First

Joseph ComoWebsite Tips

Why do existing customers come to your site?  Most likely they are trying to find an answer to their question without having to call you. This is common knowledge to many people yet their company’s websites do not answer their visitor’s questions.   Does your site? Here is a simple item to add to answer customer questions.  Ready for it? Here’s …