Why do existing customers come to your site? Most likely they are trying to find an answer to their question without having to call you. This is common knowledge to many people yet their company’s websites do not answer their visitor’s questions. Does your site? Here is a simple item to add to answer customer questions. Ready for it? Here’s …
Tip: Get To The Point!
When you are writing for your website, remember to get to the point ASAP! The easiest way to do this is to think like a visitor while you are writing. Ask yourself what the most important information would be to you if you came to your site for the first time. Once you are finished, go back and re-read your …
Tip: Show How You Can Help!
Writing for the web is very different than writing a printed document. Content on a website must quickly show the visitor what you can do for them. Think about it, how did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto …
Tip: Effective Calls to Action!
When visitors come to your website, they want to be able to find information fast, to have an enjoyable experience, and to have some interaction with your site. You need to make sure that every page of your website has some interaction on it that requests a visitor to take an action that you desire. For example: Call Today, Request …
Tip: Visitor-Oriented Homepage!
The impression that your website gives off in the first five seconds to a visitor is critical. This is the amount of time that it takes for someone to decide if they will look through the rest of your site or not. For this reason, it is extremely important to have a visitor-oriented homepage. A visitor-oriented homepage means that the …