It’s probably never crossed your mind that your business could take on some legal risks if you or your employees use social media as part of your marketing strategy. It’s a good idea to take the follow under consideration when promoting your company through social media. #1. Intellectual property Be careful about using content created by others. It’s OK to comment …
5 Myths of Social Media Marketing
Social media marketing is all the rage and yet it appears to be here to stay. Unfortunately, so are the misconceptions. You may be a small business owner considering putting your time, money and energy into social media marketing. Before you dive right in, here are some myths that require busting! #1: Social media marketing is free While it’s true …
Internet advertising revenues set a new record
Internet advertising revenues set a new record for the first quarter of 2012. $8.4 billion is the reported revenue according to the IAB – Interactive Advertising Bureau. It is the highest revenue ever reported and is a 15 percent increase over the $7.3 billion reported in the first quarter of 2011. Randall Rothenberg is President and CEO of IAB, and says, “More online consumers than …
Salesforce buys Buddy Media for $700 Million
The cloud-computing giant, Salesforce, announced the purchase of social-media company Buddy Media for almost $700 million. Salesforce faces increased competition from Oracle and other software pwerhouses. Oracle is ready to announce its Public Cloud service, most likely launching it this week. With launch of Oracle Public Cloud, Oracle is inducing a major technological challenge to Salesforce. Buddy Media focuses on social network marketing, selling …
Defending the Internet
A group called the Internet Defense League is trying to create a a way to mobilize open-internet activists to protest against legislation that would crack down too tight on the Internet. The group’s motto: “Make sure the Internet never loses. Ever.” The group has come up with a “bat signal” to rally their followers. Tiffiniy Cheng is co-director of the nonprofit …