writing for the web Archives - Comstar, LLC

Using the Power of Natural Language in Calls-to-Action

Joseph Como — Tue, 29 Sep 2015 15:48:59 +0000

Human language is probably the most challenging aspect for we humans. We have cultivated our own speech into our own way of communicating in our own area of the world: Spanish, French, English, Portuguese etc. You who are in website development, sales and computer programmers understand the power of language and how it can affect you personally and your business. ...

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Website Copywriting Tips

Joseph Como — Tue, 03 Apr 2012 15:00:31 +0000

Internet users prefer to scan websites in order to find useful information as quick as they can. They don’t want to take the time to read lots of material. Copywriters need to keep this in mind when writing for the web. Successful web writing needs to be short, objective, and to the point. Brief and to the point A general ...

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Preparing Your Press Release

Joseph Como — Fri, 01 Jul 2011 22:34:06 +0000

Press releases are used to share something newsworthy about your business with the public. But there is a secret use for them as well! You can use press releases to advertise your business, create more links to your site, and have another page to show up in search engine results. Here are some aspects of press releases that every new ...

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Quick and Easy Website Improvements

Joseph Como — Fri, 17 Jun 2011 14:31:19 +0000

Everyone wants their website to be the best of the best. Many people try to achieve this through the use of bright colors and animated graphics. The truth is, all of that is distracting – it doesn’t get you business. A successful website that generates business is one that is easy to read and look at, and simple to use. ...

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Make Your Website an “Oreo Cookie”

Joseph Como — Tue, 14 Jun 2011 22:06:53 +0000

I recently finished reading a book by Dan Furman, “Do The Web Write.” In it, Furman talked about being an “Oreo.” I found it humorous that he thought we should turn our businesses into one of America’s favorite cookies, but he proved a very valid point. I would like to share this point with you. In his book, Furman stated ...

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Web Genius Summit

Jeffery Kirk — Mon, 15 Feb 2010 18:14:40 +0000

As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead ...

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Business Blog Questions

Jeffery Kirk — Fri, 14 Aug 2009 16:18:52 +0000

I’d like to take a few minutes to answer some questions about blogs. I received a number of questions since my post on blogs as well as to a blog-related email we recently sent out to our contact list. 1. “Jeff, haven’t you previously said that blogs are not for serious business?” Well, yes I did. I even mentioned that ...

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Tip: Get To The Point!

Joseph Como — Mon, 23 Feb 2009 14:50:16 +0000

When you are writing for your website, remember to get to the point ASAP! The easiest way to do this is to think like a visitor while you are writing. Ask yourself what the most important information would be to you if you came to your site for the first time. Once you are finished, go back and re-read your ...

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Tip: Show How You Can Help!

Joseph Como — Wed, 18 Feb 2009 14:28:15 +0000

Writing for the web is very different than writing a printed document. Content on a website must quickly show the visitor what you can do for them. Think about it, how did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto ...

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Writing for the Web vs Print

Joseph Como — Mon, 19 Jan 2009 23:02:38 +0000

How did you decide what content was going to go on your website? Did you just take the text from your sell sheets and other materials and retype it onto your site? If so, you need to know that the content on printed materials may not be effective for the web. Print media does not always translate well to the ...

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