eCommerce Archives - Comstar, LLC

Magnetize Your Website With a Dedicated Landing Page

Robert Holdeman — Mon, 03 Nov 2014 17:53:16 +0000

Think of a landing page (aka a lead generation page) as a sort of “smart magnet” for your website. It wants to be smart enough to attract visitors interested in just one thing and convert them into leads or even sales for you. It does this by being focused on one idea, service, product, or even geographic area so that ...

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Preparing for Your Website Upgrade

Robert Holdeman — Fri, 03 Oct 2014 14:55:50 +0000

So, it’s time to upgrade your website software. What’s next? Start by opening your favorite browser and go through your website, page-by-page, making good notes about anything that may not be displaying or working correctly. You may find that the site’s graphics won’t look right or some elements of your content may overlap one another. Test all the functional elements ...

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Web Genius Summit – volume 1

Jeffery Kirk — Fri, 28 May 2010 20:05:30 +0000

The Web Genius Summit has just concluded the first set of 12 interviews. You can read about the first six sessions in the previous post at Web Genius Summit Update. This current post will give a recap of the final six interviews of volume 1… The second half of the series kicked off with Erik Stafford. Erik is an internationally ...

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Web Genius Summit Update

Jeffery Kirk — Fri, 23 Apr 2010 21:46:42 +0000

Now that we’re half way through the first set of guest experts on the Web Genius Summit, I would like to take a few minutes to summarize what you may have missed. In case you’re not familiar with the Web Genius Summit, let me first give you a brief description… I am interviewing business and internet geniuses for 60 minutes ...

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Powerful Newsletter Subjects

Jeffery Kirk — Tue, 23 Mar 2010 17:52:10 +0000

Yesterday I left off talking about subject lines for your newsletter mailings. To demonstrate the importance of a good subject line, I’ll use a different form of marketing to illustrate. Think of movie posters, specifically the taglines. Now even more specifically the poster for the movie Alien. I’ll describe it in case you don’t know what it looks like… It’s ...

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Promoting Your Ecommerce Store

Jeffery Kirk — Mon, 22 Mar 2010 21:35:38 +0000

Have you put together a plan for promoting your ecommerce store? Whether you run a big business, small business, or you hold down the fort at your home office, you’ve got to have some kind of media plan which includes an email newsletter. And that newsletter must go out regularly. Many ecommerce store owners fail to send out newsletters on ...

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Web Genius Summit

Jeffery Kirk — Mon, 15 Feb 2010 18:14:40 +0000

As an website development and internet marketing firm we often get questions like: “how do I get more people to purchase on my website?” “should we be using Twitter?” “is search engine optimization really a good thing or just a waste of money?” “how can we show up on the first page of Google?” “what good is blog anyway?” Instead ...

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The Evolution of Online Stores, Part Three

Robert Holdeman — Wed, 06 Jan 2010 00:01:05 +0000

Just this past week I went to a website that is well-known in its niche industry, comes up #1 on Google search engine results page, and offers fantastic items for sale, with a customized eCommerce approach that seems designed circa 1955. OK, you caught me… no internet in 1955, so it must have been near the end of the last Century. ...

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The Evolution of Online Stores, Part Two

Robert Holdeman — Tue, 29 Dec 2009 15:54:12 +0000

As eCommerce and online sales revenues have grown over the past 15 years, so have the tools to develop, stock, and maintain an online store. Where once all online stores were developed as custom sites that had to be maintained by your web designer, today the most successful stores start with a full-featured eCommerce engine that is then customized by ...

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The Evolution of Online Stores, Part One

Robert Holdeman — Fri, 18 Dec 2009 18:58:06 +0000

It was only about 15 years ago that most of us were wondering how anyone could make money with this new internet thing. The slow speed of dial-up access kept a regulator on the numbers of web users and what could be done online. But there were many who tried and some who were successful, surviving the “dot.com” bust of ...

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